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Tim Ambler (born 1937) is a British organizational theorist, author and academic on the field of Marketing effectiveness.〔Roy A. Young, Allen M. Weiss, David W. Stewart (2006) ''Marketing Champions: Practical Strategies for Improving Marketing's Power.'' p. 98〕 Ambler featured on Marketing's list of the 100 most powerful figures in the industry.〔(【引用サイトリンク】title=Power 100 Marketers of 2007 )〕 He is cited by the Chartered Institute of Marketing as one of the top 50 marketing experts in the world 〔(【引用サイトリンク】title=Profile of Hermawan Kartajaya )〕 == Life and career == Ambler was educated at Oxford University (MA in mathematics) and the MIT Sloan School of Management (SM in marketing). Before becoming an academic, Ambler spent some 30 years in business, initially as an accountant, switching to marketing, and his knowledge of the two fields enabled him to develop new approaches to marketing effectiveness and accountability.〔Malcolm Warner (2002) ''International encyclopedia of business and management''. p. 4306〕 As Marketing Director for International Distillers and Vintners (IDV) he was associated with the development of Bailey's Irish Cream, Le Piat d'Or, Smirnoff Vodka and Croft Sherry.〔Tim Ambler (1996) ''The financial times guide to marketing: from advertising to zen''. Pitman Pub., 1 May 1996. p. v〕 More recently he held overall international marketing responsibility for IDV and worked extensively in the USA, Canada, Africa and emerging markets.〔 He was Senior Fellow and then Honorary Senior Research Fellow in Marketing at London Business School and has researched and written articles and books on Marketing effectiveness.〔 He is now a Senior Fellow of the Adam Smith Institute. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Tim Ambler」の詳細全文を読む スポンサード リンク
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